NYX x Nicolandria

After debuting their love on the most watched season of Love Island USA yet, Nic Vansteenberghe and Olandria Carthen (affectionately known as Nicolandria) were the perfect talent partnership for NYX professional makeup.

During an after season interview Olandria revealed that her signature lip combo, that is infamously all over Nic, was none other than NYX Butterglosses Spiked Toffee and Lava Cake.

I was able to proactively pitch the talent partnership to the NYX marketing team, resulting in both instantly successful Nicolandria Lip Combo kit that sold out in minutes and a viral social campaign.