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Came To Play

Brand

Disney

Date

2023

Link

Disney Press Release

I built the cultural and creative strategy behind Disney's award-winning campaign, 'Came To Play'. The full integrated campaign served as an intentional invitation to invite Black guests to the parks, in effort to strengthen community ties and increase Black attendance at across the parks, cruises, and resorts.

'Came To Play' was awarded the Grand Prize in the African American Category at National Advertisers’ 2024 Multicultural Excellence Awards.

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